Damned Cool Spot

Check out this cool spot. A simple but charming idea and a very nice employment of visual effects. I love the way the gathering weight of this snowball is related in the animation. Slightly spongey, but still heavy. Spots are intriguing to me. I have sort have become "a film guy" by virtue of the last few years of work and it is interesting how you can get labeled like that when the core elements of the work are so similar. The thing about spots that is both the killer appeal and Achilles heel is that it is all about the "idea." There are moments where you say to yourself "wow, what a cool idea" and then you realize you just said that about an advert for a brand of underarm deodorant! Film is much less on the idea and much more on the "art." Films last, spots don't. Film is still the best medium to push a design/look/style because of that bloody big screen. Nothing can replace that forty-footer for appeal of a moving image. Anyway, I am blathering on like a madman now... But suffice to say the two mediums appear irreconcilably divided on this idea versus art axis. Yet they both have strong elements of both as well... See what I mean? Intriguing...