Remember "The Red Violin?" An amazing Canadian film from Don McKellar? Check out this sequence. It came up in a pitch meeting recently. About 4 minutes into the clip you the see the red violin stationary in the frame while many different players and settings fade in and out again. Ori Ben-Shabat and I were pitching some ideas for titles for a new client. We wanted to present the idea of a significant object that remained in the frame at all times, because it is important. But that somehow the object recedes for the viewer, becoming somehow subconscious even though it is there at all times. That's an amazingly cool, simple idea... The violin is there the whole time, so it starts to drift away, becoming subconscious, and you focus on what is changing instead of what is there all the while... McKellar used it as a device to sell the passage of time. But we wanted to use it to link together disparate moments in the history of the object without being didactic. Wicked... Anyway, I thought I would just mention how cool I think this sequence is in Mr. McKellar's film. As a side note, a friend of mine, Bradshaw Crombie grew up next door to Don in Toronto. Anyone want to play "six degrees of separation?"
Tuesday, December 11, 2007
The Red Violin
Remember "The Red Violin?" An amazing Canadian film from Don McKellar? Check out this sequence. It came up in a pitch meeting recently. About 4 minutes into the clip you the see the red violin stationary in the frame while many different players and settings fade in and out again. Ori Ben-Shabat and I were pitching some ideas for titles for a new client. We wanted to present the idea of a significant object that remained in the frame at all times, because it is important. But that somehow the object recedes for the viewer, becoming somehow subconscious even though it is there at all times. That's an amazingly cool, simple idea... The violin is there the whole time, so it starts to drift away, becoming subconscious, and you focus on what is changing instead of what is there all the while... McKellar used it as a device to sell the passage of time. But we wanted to use it to link together disparate moments in the history of the object without being didactic. Wicked... Anyway, I thought I would just mention how cool I think this sequence is in Mr. McKellar's film. As a side note, a friend of mine, Bradshaw Crombie grew up next door to Don in Toronto. Anyone want to play "six degrees of separation?"
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